A common misconception of many owners of contractor-type businesses like roofing companies is that competing in a crowded market starts with getting as many leads as possible to bring in new customers and ends with a job well done.
While marketing leads and excellent service are important, this concept misses [...]
As much as some local roofers might think they are still getting customers from their traditional Yellow Pages ads, research on SEO marketing states otherwise.
Paying for Yellow Pages ads can be a hard habit for some roofers to break, since the paper directory has always been there for them, [...]
One thing that every roofer following along with these Roofer Growth Hacks creative suggestions should already know is the importance of creating quality SEO content for their websites to keep the Google search algorithm interested.
Chat GPT makes creating some SEO content easier, but should it be trusted for writing [...]
Over the past year, Google has updated its Google My Business page feature and the entire Google Business Profile suite of marketing tools.
Since its inception, Google My Business has been an invaluable free resource for helping local businesses of all kinds succeed within their communities.
Before any roofer can [...]
Growing a roofing company from its roots as a one or two-person operation into a flourishing business involves much effort beyond just the roofing work itself.
Roofers must invest in SEO marketing to create awareness and attract new leads, but they must also learn how to effectively run their developing [...]
A new year is here and with its arrival, roofers should be assessing their marketing strategies over the past year and developing new ones for 2024.
This off-season time is the perfect time for roofing contractors to sit down and take stock of where their business is today, and what [...]
Google Ads are an affordable and convenient way for roofers to advertise their businesses to the people they want to reach most.
What many roofers may not realize about advertising with Google is that there are two different types of ads for building a Google Ads campaign that can get [...]
Employees can make or break a small business like a roofing company, depending on how good of a fit they are.
Hiring might be easy, but finding and retaining the right people is not always so simple.
The truth is that roofers should similarly view their recruitment efforts as they [...]
It’s a new year and that means it is once again time for roofers to assess their digital marketing efforts over the past year and make new ones for 2024.
Success with SEO and online marketing requires good planning and goal setting, which starts with evaluating where current marketing plans [...]
In the world of digital marketing, the one thing that is ever-present is Google and every roof company owner’s need to dominate it.
Even though Google is constantly changing, making consistently staying on top of the SERPs a real challenge, roofers must conquer Google to stay at the top of [...]
