Growing a roofing company beyond its status quo may seem like an unattainable dream for many contractors, but with the right management style, it can become a reality in just a few years.
Naturally, good money management plus effective marketing strategies both play significant roles in business growth over the [...]
The two primary purposes of roofing SEO are to help contractors get seen by more local customers and to outrank their local competition.
To outrank the competition, roofers must use digital marketing techniques that get the right responses from the Google search algorithm.
This month’s marketing for roofers workshop will [...]
An important free SEO marketing tool that every roofer has available to them is their Google My Business directory page.
An essential and powerful part of that business directory page is the Google Reviews section.
So why do so many roofers not have enough customer reviews?
Google Reviews that drive [...]
Getting customers to a roofing company’s website is half the battle fought using roofers digital marketing to increase incoming leads.
Once they are there, then what?
Assuming a roofer is already using other important digital marketing tactics to retain the attention of that lead, the next step is to get [...]
Time is money and this is something that every busy roofing contractor knows.
Lead nurturing is money, too, as this is what lands the roofing jobs by converting interested leads.
Lead follow-up time is the critical point where lead nurturing strategies and time combine.
While roofing company owners might understand [...]
Goal setting is essential for planning digital marketing and business growth overall.
Every roofing business owner investing in a digital marketing plan already knows this, especially those who have been paying attention to recent RoofingSites.com video workshops.
Yet what many don’t fully realize is the different types of goals that [...]
For any roofing company owner looking to grow their business, accessing and using the right tools is essential.
While digital marketing helps generate new leads for roofers and an effective digital marketing strategy is an integral component for creating that business growth, it is only one element of actual business [...]
It’s common for roofers to wait until the last minute before paying their bills.
This concept of holding onto money until it is due or not paying bills until the roofing company itself gets paid may seem beneficial in some ways; however, it works against the Profit First method of [...]
A tool that every busy roofer should be commanding to improve their internet marketing efforts is Chat GPT, one of many artificial intelligence applications.
Used correctly, AI like Chat GPT can help any roofer improve their SEO and get better results from their online marketing, while also helping them accomplish [...]
In the world of business marketing, it is often thought that good SEO is all a roofing contractor needs to get more customers and grow their business.
While SEO services are an essential part of effective marketing, they are far from the only element that goes into it.
The goal [...]
