Over the past year, Google has updated its Google My Business page feature and the entire Google Business Profile suite of marketing tools.
Since its inception, Google My Business has been an invaluable free resource for helping local businesses of all kinds succeed within their communities.
Before any roofer can [...]
Growing a roofing company from its roots as a one or two-person operation into a flourishing business involves much effort beyond just the roofing work itself.
Roofers must invest in SEO marketing to create awareness and attract new leads, but they must also learn how to effectively run their developing [...]
A new year is here and with its arrival, roofers should be assessing their marketing strategies over the past year and developing new ones for 2024.
This off-season time is the perfect time for roofing contractors to sit down and take stock of where their business is today, and what [...]
Google Ads are an affordable and convenient way for roofers to advertise their businesses to the people they want to reach most.
What many roofers may not realize about advertising with Google is that there are two different types of ads for building a Google Ads campaign that can get [...]
Employees can make or break a small business like a roofing company, depending on how good of a fit they are.
Hiring might be easy, but finding and retaining the right people is not always so simple.
The truth is that roofers should similarly view their recruitment efforts as they [...]
It’s a new year and that means it is once again time for roofers to assess their digital marketing efforts over the past year and make new ones for 2024.
Success with SEO and online marketing requires good planning and goal setting, which starts with evaluating where current marketing plans [...]
In the world of digital marketing, the one thing that is ever-present is Google and every roof company owner’s need to dominate it.
Even though Google is constantly changing, making consistently staying on top of the SERPs a real challenge, roofers must conquer Google to stay at the top of [...]
Retargeting is a cost-effective roofers marketing technique for getting the most out of lead generation by converting more leads with tracked advertising.
Though it might sound complex, creating a retargeting campaign for a roof company that follows leads around and posts new ads to them could not be easier.
Any [...]
A website that converts at a high percentage is something that every roof company needs to build and grow their business.
Sadly, research shows that most roofer websites convert at less than 1% or only 1 new customer for every 100 that visit the website.
Knowing this, how can roofers [...]
Email marketing is possibly the most ignored, yet most effective of all marketing methods that roofers can profit from if they actually use it.
Instead, most roofers ignore their contact databases and all of the potential ways that data can help them get more work.
The secret that email marketers [...]
