Over the past year, Google has updated its Google My Business page feature and the entire Google Business Profile suite of marketing tools.
Since its inception, Google My Business has been an invaluable free resource for helping local businesses of all kinds succeed within their communities.
Before any roofer can [...]
Growing a roofing company from its roots as a one or two-person operation into a flourishing business involves much effort beyond just the roofing work itself.
Roofers must invest in SEO marketing to create awareness and attract new leads, but they must also learn how to effectively run their developing [...]
Employees can make or break a small business like a roofing company, depending on how good of a fit they are.
Hiring might be easy, but finding and retaining the right people is not always so simple.
The truth is that roofers should similarly view their recruitment efforts as they [...]
It’s a new year and that means it is once again time for roofers to assess their digital marketing efforts over the past year and make new ones for 2024.
Success with SEO and online marketing requires good planning and goal setting, which starts with evaluating where current marketing plans [...]
In the world of digital marketing, the one thing that is ever-present is Google and every roof company owner’s need to dominate it.
Even though Google is constantly changing, making consistently staying on top of the SERPs a real challenge, roofers must conquer Google to stay at the top of [...]
An important free SEO marketing tool that every roofer has available to them is their Google My Business directory page.
An essential and powerful part of that business directory page is the Google Reviews section.
So why do so many roofers not have enough customer reviews?
Google Reviews that drive [...]
A tool that every busy roofer should be commanding to improve their internet marketing efforts is Chat GPT, one of many artificial intelligence applications.
Used correctly, AI like Chat GPT can help any roofer improve their SEO and get better results from their online marketing, while also helping them accomplish [...]
Online Google reviews are one of the most important drivers of SEO for roofers climbing their way to the top of the local search results.
The bigger question is, how can Google reviews be leveraged to get the most boost from them?
Read on to learn a simple, yet powerful [...]
Organic search and mastering Google’s SEO algorithm are key factors for success in any type of digital marketing campaign for roofing companies.
One of the most important ways a roofer can improve their marketing SEO is by understanding the significance of E.E.A.T. and how Google acknowledges it.
With a focus on [...]
Artificial intelligence can be a useful tool to help roofers with their digital marketing and numerous other business management tasks.
The key to using this marketing tool most effectively is understanding prompts ;and how they work.
Read here to learn about prompts in ChatGPT as well as other AI applications [...]
